Anchor Text Explanation

Anchor Text: the phrase that you click on to link to somewhere.

for example, in your signature you have your blog as:

http://antiquediva.blogspot.com

so the anchor text that people click on is the whole thing:

http://antiquediva.blogspot.com

now if you had it as Antique Diva

then the Antique Diva part is the anchor text that is declaring you to be the
antique diva.

the code for that is simply ANCHOR TEXT YOU WANT TO USE

Building a Wardrobe

Yesterday I built a new wardrobe for my son. We bought it at IKEA, and for those of you who don't know who IKEA is, it is a Swedish home furnishings store. They have all kinds of furniture and pretty much everything else you need to complete or complement your home.

Anyways, one of the things we were really in need of was a wardrobe for Christopher, as the dresser he had fell apart. Combine a 6 year old boy with a 6 year old poorly designed particleboard dresser, and you have a recipe for disaster. The drawers were always being pulled all the way out, handles mysteriously coming loose, bottoms falling out.

So we bit the bullet and got him something new so that he could be more organized, and wouldn't feel like the girls were always getting stuff and he wasn't.

The directions for the dresser were pretty odd, at least considering the last directions I followed when building something else that wasn't purchased from IKEA. There were no words whatsoever, only pictures of each of the pieces and the numbering to tell you what order to do it in.

I had it done in about an hour.

Compare that to directions you get for lots of other things, where you have massive amounts of text and very few graphics. You may think you are getting your message across by providing all the text, but unless you give clear illustrations that text doesn't always draw everybody in like you think it should.

That is why I feel text only based copy is leaving out quite a few of the new generation when you try to sell. Most of the youth (those under 30 I would say) grew up in a world (American at least) where visuals are key. Whether you have pictures, images, videos, text boxes, testimonials set off to the side, whatever method you use, just make sure you are breaking up the copy to include more graphic elements, and you'll find your response rate going up.

Another Day Gone

Today was a good day work-wise. I accomplished several little jobs on my to-do list, and now the only major job I have to tackle that is still undone is to clean my office.

I vowed this year to get organized, and so far have started a filing system and started using an organizer. The only major obstacle to my organization is my desk. For one thing, it is facing totally the wrong way for feng-shui purposes.

I have myself facing the corner as that was the best place to put it when I first started my *ahem* corner office, but now realize that me staring at either the monitor or the two walls is not as conducive to working as I originally thought it would be.

So, the main thing I need to do is clean it off and then turn it so that I am facing the door. That way the energy can flow in towards me, instead of hitting my back and going away.

So, guess what I'll be doing tomorrow...

Yep, rearranging.

The other key project is to put a wardrobe together for Christopher. So far the poor boy has had everything as hand-me-downs, from bed to mattress to dresser. So we went out this weekend and got him a new wardrobe at IKEA, and the fun will begin tomorrow when I start to assemble it. Wish me luck!